Since our founding in 2013, we’ve embarked on a long and transformative journey. We explored various approaches, markets, and projects before achieving product-market fit, positioning GraphAware as one of the leading players in the graph technology space. As our business and ambitions continue to grow, so must our brand, reflecting the quality of our products and services.
We aim to create something that resonates deeply with both our customers and the GraphAware team—a shared mission that extends beyond our technology. While searching for this larger vision, we realised that our product relates to a basic human need: the need to find the truth. As exabytes of data are generated daily, becoming ever more interconnected, diverse, and distributed, finding the truth within it becomes increasingly challenging—for individuals and organisations alike.
This is precisely why GraphAware exists: We develop tools and technologies that empower everyone to find the truth in data.
Through a rigorous design-thinking process, the GraphAware type, palette, and logomark were thoughtfully tested and transformed. In designing a modern brand, we also sought to unlock more flexibility for GraphAware to move between physical and digital spaces.
“GraphAware’s original brand was created over a decade ago, at a time when our focus was primarily on providing Neo4j professional services and training. Since then, we’ve evolved into a full-fledged product company, with GraphAware Hume now at the core of our business. Our journey has led us to focus sharply on intelligence analysis as the primary use case for GraphAware Hume, and it’s clear that we’ve found an excellent product-market fit.
With this transition complete, it’s important that our brand and identity reflect who we are today and resonate with the needs and expectations of our target audience. This brand update is a natural evolution, and I believe it perfectly aligns with our vision and reinforces our focus 100%.”
— Michal Bachman, GraphAware CEO
Logo
For a cleaner, refreshed look, the logo has been reduced to what matters most: a symbol of interconnected nodes and links.
Colors
GraphAware’s original purple/blue colour scheme remains – refreshed, using two different hues in its colour scheme: GA Violet and GA Blue. Our gradient between the two colours remains, subtler and more refined for a modern touch.
