Context-aware and hybrid recommendations
11 Aug 2022 by Alexandra Klacanova · 6 min read Beginner business Recommendations
So far, we have learned about collaborative filtering, content-based, and session-based recommendations. None of these approaches takes the situational context under consideration. Factors such as mood, occasion, location, company, etc., can affect user preferences and needs. Context-aware recommendations take these conditions into account to provide more relevant recommendations.