
Speaker identification meets graphs
28 Jan 2019 by Jan Zak · 7 min read Analytics Connected Data
In social network analysis, a conventional approach relies heavily on available metadata, allowing to match a virtual entity (social network account) to a real-world entity (person, company) in the network. However, a single person using multiple accounts for any reason obviously breaks the connection, forming multiple virtual entities in the network. Or multiple people can share their account, forming a single virtual entity in the network. If these cases are not taken into account, they can affect reliability of social network analysis significantly without any warning, possibly leading to misinformed decisions and further bad consequences.